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✔ Use this prompt set and start writing content like a professional!

Why you need this

Are you trying to leverage AI to write content but don’t know where to start? Even after many attempts, results still lack the right tone, don’t convey enough message, and take a lot of time to edit?

We understand that feeling — when a powerful tool like AI still doesn’t unleash its full potential just because the prompt isn’t precise. Writing a prompt for AI is like writing a “detailed instruction manual” that helps AI fully understand your goal, audience and the style you want to convey.

Now, you don’t have to keep trying and failing. The set of prompts for AI content creation using popular frameworks (AIDA, PAS, QUEST, BAB…) will help you quickly generate content with the right structure, logic and strong persuasive power in just a few minutes.

Imagine that every time you type a command, AI instantly understands exactly what you need — a professional, creative piece of content that hits the communication goal.

Explore the prompt set and start writing content like an expert!

Below is the set of prompt templates for writing content according to each popular framework (AIDA, PAS, FAB, 4U, BAB, QUEST, Hook–Value–CTA). Each template is clearly designed, easy to fill in, and optimized for AI — helping you create quality content in just seconds.

1. Prompt template using the AIDA framework

Prompt:

“Write a short piece of content (under 120 words) using the AIDA framework for [product/service], aimed at [target audience].

  • Attention: opening sentence that grabs attention (question, statistic, shocking statement)
  • Interest: provoke curiosity or state a common issue
  • Desire: highlight emotional benefit or unique value
  • Action: clear CTA (buy now, register, comment, etc.)
    Tone: [professional / youthful / inspirational / etc.]”
    ✅ Sample filled-in example:
    “Write content using AIDA for the course ‘Master Excel in 7 Days’, aimed at office workers aged 25–35. Tone: friendly, with CTA ‘Register now – only 10 special seats left’.”

2. Prompt template using the PAS (Problem – Agitation – Solution) framework

Prompt:

“Write content using the PAS framework about [product/service] for [audience].

  • Problem: state the pain they are experiencing
  • Agitation: amplify the emotion (worry, frustration, wasted time…)
  • Solution: introduce the product as a natural, effective solution
    Length: 80–150 words. Tone: [empathetic / understanding / strong]”
    ✅ Sample:
    “Write PAS for the meditation app ‘ZenMind’, aimed at young people stressed out by work. Tone: empathetic, gentle.”

3. Prompt template using the FAB (Feature – Advantage – Benefit) framework

Prompt:

“Based on the following product information:

  • Feature: [list 1–2 main features]
    Write a product description using the FAB framework, aimed at [audience]. Emphasize emotional benefits (peace of mind, confidence, happiness…) rather than just listing features.
    Length: under 100 words.”
    ✅ Sample:
    “Feature: running shoes with air cushioning and anti-slip. Write FAB for amateur runners, highlighting the feeling of ‘light as flying’ and ‘safe when it rains’.”

4. Prompt template using the 4U (Urgent – Unique – Useful – Ultra-specific) framework

Prompt:

“Create 5 headlines using the 4U framework for [topic/product], aimed at [audience].
Each headline must contain at least 2 of the 4 elements:

  • Urgent (urgent)
  • Unique (unique)
  • Useful (useful)
  • Ultra-specific (very specific: numbers, age, time, etc.)
    Headline length: under 60 characters.”
    ✅ Sample:
    “5 4U headlines for the blog ‘How to Get a Job Successfully in 2025’, aimed at newly-graduated students.”

5. Prompt template using the BAB (Before – After – Bridge) framework

Prompt:

“Write a story-telling piece of content using the BAB framework for [product/service], aimed at [audience].

  • Before: describe the current difficult situation
  • After: paint the ideal scenario after using the product
  • Bridge: introduce the product as the natural ‘bridge’
    Tone: narrative, real, emotional.”
    ✅ Sample:
    “Write BAB for the healthy meal delivery service, aimed at office workers who have gained weight after Tet holidays.”

6. Prompt template using the QUEST framework

Prompt:

“Write a short content piece (150–200 words) using the QUEST framework about [topic], for [audience].

  • Qualify: identify the correct reader
  • Understand: empathize with their problem
  • Educate: provide simple solution/concept
  • Stimulate: stimulate desire for change
  • Transition: gentle CTA (download ebook, watch video, register…)
    Tone: educational but friendly.”
    ✅ Sample:
    “Write QUEST about ‘the importance of health insurance’ for single young people aged 25–30.”

7. Prompt template using the Hook – Value – CTA framework (for short video)

Prompt:

“Write a script for a short video (30–45 seconds) using the Hook–Value–CTA framework for [product/topic], aimed at [audience].

  • Hook (0–3s): shocking or curiosity-provoking sentence
  • Value (3–30s): deliver one tip, knowledge or emotion
  • CTA (end): clear call to action
    Include time markers. You may suggest trending music/background.”
    ✅ Sample:
    “TikTok script using Hook–Value–CTA for a vegan makeup remover, aimed at Gen Z.”

8. Framework 4C (Clear – Concise – Compelling – Credible)

Goal: Write content that is clear, succinct, persuasive and credible.
Prompt template:

“Write a short content piece (150–200 words) using the 4C framework about [topic]. Ensure the content is clear, concise, compelling and credible. End with a gentle call to action.”

Bonus: Composite Prompt – Choose the appropriate framework automatically

“You are a content expert. Write a short piece of content (under 120 words) about [product/topic] for [audience], using the most suitable framework (AIDA, PAS, BAB or FAB).
Requirements:

  • Include CTA
  • Tone: [chosen tone]
  • Specify which framework you are using and why.”

Quick summary:

FrameworkWhen to use?
AIDAAdvertising, landing pages, email
PASContent that hits pain points (health, finance, appearance…)
FABIntroducing product/service
4UWriting headlines, email subjects
BABStory-telling transformation, testimonials
QUESTEducational content, blogs, sales funnel
Hook–Value–CTAShort videos, Reels, TikTok

Usage tips:

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